In today’s highly connected world, effective marketing is no longer about broadcasting information.
Bombarding your customer with information and talking at your customer doesn’t fly anymore. Because:
- Customers want to know the people behind the brand.
- Customers want to engage with you.
- Customers want to be listened and responded to.
- Customers want and expect choices.
How are you engaging with your customers?
What information are you providing them?
Are you listening and responding to what they want?
Are you maximizing opportunities through social media?
Food for thought.