Visual Communication

Visual communication involves displaying information visually through such media as signs, posters, paintings, graphs, sculpture, architectural design, photographs and videos. Most often, visual communication is paired with written or verbal communication to create memorable and highly compelling messages. Communicating visually is an effective means of conveying information because it harmonizes with how humans instinctively learn. The brain naturally processes far more visual information than any other kind. At the same time, the subjective nature of interpreting visual symbols can lead to misunderstandings, so visual messages should be crafted carefully.

Communication is vital to human existence. It’s used to persuade, inform, educate and entertain. Communication helps people to live healthy, fulfilling lives. Without it, humans could accomplish nothing. Though some types of communication may seem more familiar or persuasive than others, the most effective kind always depends on the purpose, goal and intended audience of the message. The key to being a great communicator is knowing when to use each type.

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